College athletes are now receiving direct payments from universities through revenue sharing, raising questions about ...

The NCAA spent years warning anyone who would listen that allowing athletes to collect payment for the use of their name, image, or likeness would bring about a college sports doomsday. Mark ...

How Some Very Busy College Athletes Have Profited in the Name, Image, and Likeness Era’s First Season. By Alex Kirshner. Dec 28, 2021 5:50 AM.

As a bill works its way through the Utah Legislature to allow universities to compensate college athletes for the use of their name, image and likeness, one state senator wondered if it's just a ...