--Madison Square Garden Sports Corp. announced today a new multi-year partnership with Nutrabolt ®, naming C4 Energy ®, one of the fastest growing energy drink brands in the country, the ...

In April 2025, Celsius completed its $1.8 billion acquisition of Alani Nu, a female-forward energy drink with zero sugar and functional ingredients that aim to enhance focus, metabolism, or stress ...

The en e rgy drink market is booming. Globally valued at more than $86 billion according to one analysis, people are drawn to brands like Red Bull, Monster Energy, Prime Energy and Rockstar for a ...

The energy drink market is growing rapidly, and two companies are powering the surge — Celsius Holdings, Inc. CELH and Monster Beverage Corporation MNST. Celsius, known for its health-forward ...

Row House and Rumble, two of Xponential Fitness’ (NYSE: XPOF) powerhouse brands, announced today that C4 Energy, one of the fastest-growing energy drink bran ...

The $22 billion energy drink market is undergoing a rebrand — and it’s wearing pastel. Alani Nu, recently acquired by Celsius for $1.8 billion, has led the charge by wrapping its high-caffeine ...

Sarah Todd returned to reporting in January 2025 after being assignment editor at STAT since October 2022. You can reach Sarah on Signal at sarahlizchar.47. The energy drink cans are the colors of ...

For comparison, a 6.5 oz cup of coffee contains 80 to 120 mg of caffeine, tea has about 50 mg, and a 12 oz cola cannot have more 65 mg. Energy drinks have significantly higher amounts, with the ...

Monster Energy Monster is one of the most iconic energy drink brands, and it’s also one of the most concerning when it comes to sugar content and caffeine levels. A typical 16-ounce can contains ...

I’ve noticed energy drink brands try to attract consumers by prioritizing plant-based ingredients. Plant extracts aren’t as commonly tested for natural caffeine, Slavin said. Common plant extracts ...