Then, in the mid-1980s, the Coke sign was hoisted from its perch on the Coca-Cola Bottling Company’s Allston plant, to make way for a planned 15-story hotel.

New Coke is back, despite being one of the biggest marketing flops of all time. First released in 1985, Coca-Cola aimed to recreate its iconic soda with a smoother, sweeter taste sales lagged.

But in the 80s, he wanted to do something special. Cox wanted to restore the sign to its originally glory. According to Coke , Cox called in two women known for restoring old Coca-Cola signs.

Coca-Cola said Tuesday it will add a cane-sugar version of its trademark cola to its U.S. lineup this fall, confirming a ...

Earlier this year, it was announced that Diet Cherry Coke would be making a comeback for a limited time after being ...

The iconic painted Coca-Cola sign on Manuel’s Tavern is being restored in time for the bar’s grand reopening.

New Coke, one of the biggest marketing flops in American history, is returning as part of a promotional campaign tied to "Stranger Things," the popular Netflix horror series set in the 1980s.

Another flavor has people running to get a taste, and they have been thirsting for it. Most people have a favorite beverage.

KING Cross’s iconic “Coke” sign will be flipped upside-down for the first time to celebrate Coca-Cola’s 80th birthday in Australia.