David Chapman is COB of 919 Marketing, a national content marketing firm with a track record of turning emerging brands into market leaders. In the world of franchise sales, understanding how ...

Election years are a ripe opportunity for behavioral mistakes. There seems to be a lot at stake given the potentially huge change coming around the corner. Uncertainty hangs in the air, taking up all ...

If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your ...

Cognitive biases can have a negative impact on an investor’s ability to make rational decisions, potentially derailing their investment goals. These mental shortcuts and distortions that we make ...

When you come across articles about human decision-making, whether in the popular press or scientific literature, the probability is high that the expression "cognitive bias" is likely to be used. In ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. You've read hundreds of résumés and interviewed dozens of candidates, and now you have to ...

The task of being an effective leader is a difficult one. All the real work of organizations gets done through people, individually or collectively, on their own or in collaboration with technology.

Everyone has some cognitive bias. These automatic thought processes can help you make decisions — or lead you astray. Here's ...

(THE CONVERSATION) “Facts First” is the tagline of a CNN branding campaign that contends that “once facts are established, opinions can be formed.” The problem is that while it sounds logical, this ...

While humans often consider themselves superior to other beings on Earth, this status in the animal kingdom has its drawbacks. Our capacity for complex thought also means we are uniquely skilled at ...

The conventional wisdom in classical economics is that we humans are “rational actors” who, by our nature, make decisions and behave in ways that maximize advantage and utility and minimize risk and ...