The Coca-Cola Company KO is intensifying its global marketing playbook to deepen consumer engagement and drive sustained market share gains. With consumer preferences shifting rapidly, Coca-Cola ...

🔥 Coca-Cola had a problem in the 1920s: ️ Winter sales were low. 🎁 They needed to attach Coke to Christmas. 🎅 The solution? ... The Genius of Coca-Cola's Marketing.

Coca-Cola Move also comes with a QR code that provides consumers access to special content, such as behind-the-scenes content of Rosalía’s making of the single. With soda consumption down sharply ...

The Coca-Cola Company on Tuesday (Feb. 18) introduced Simply Pop, its first entry into the prebiotic soda category, per details shared with Marketing Dive. The new beverage line comes as the marketer ...

Continue reading to explore the six advertising and marketing campaigns Coca-Cola created in 2023 utilizing generative AI technology. 1. An AI Chatbot With Local Search Results And Lead Capture.

Experiential marketing helps Coca-Cola Co appeal to Gen Z, gain share. Coca-Cola also seeks to gain share and grow its base of Gen-Z drinkers through engaging local experiences.

Coca-Cola's top marketer tells Yahoo Finance Live at Cannes the consumer products giant will play it safe during the 2024 presidential race. Coca-Cola's marketing chief on 2024 political ...

What We Thought of Coca-Cola’s Earnings Coca-Cola KO posted 6% organic sales growth in the first quarter on a 5% price mix increase. Adjusted operating margin widened 140 basis points to 33.8%.

The Coca-Cola Company has renewed its global marketing partnership with WPP for all markets sans North America, where rival Publicis now holds the media account. This development follows Publicis ...