The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its signature fire engine–red front door. Project Arden’s core visual system, the ...

A new book delves into the archives of the Coca-Cola Company to reveal the inside story of its visual branding during a fascinating ten-year period ...

While the Marshmello collab came close, Coca-Cola has not yet taught the world to sing in perfect harmony so to speak. It did ...

Yet, for many global brands, attempts to reimagine their identity have met with swift public rejection, underlining the ...

Advertising executive Leo Burnett’s timeless insight,‘Products are made in factories, but brands are created in minds,’ has ...

These drink brands stir devotion through bold flavors, nostalgia, and smart marketing. From soda to energy drinks, they inspire tattoos, collections, and more.

It was also the first bottle to feature the Coca-Cola logo, giving the design a noteworthy place in the brand's history. The replica bottles include both of these distinctive features.

President Trump called on the Commanders to “immediately” change the team name back to the Redskins, and said he “may put a ...

After the first majors of the year, we check in on our leaderboard to see the award-winning work currently topping the tables ...

Traveling by motorcoach through small-town Cleveland, MS, earlier this year, cruise guests returning to < | Travel Agent Central sailed the Lower Mississippi River on American Cruise Lines' lovely ...

These 7 brands, including Coca-Cola and Gap, tried to rebrand and failed spectacularly after intense public backlash.