If you've grabbed a refreshing Coca-Cola lately, you might have noticed something a little different. No, your eyes aren't playing tricks on you! The iconic beverage giant has rolled out some changes ...

After three years of war, President Donald Trump has held out the prospect of restoring U.S.-Russia trade if there’s ever a ...

EuroCommerce President Juan Morales stressed the urgent need for a unified single market in the EU as its absence harms the ...

Sudani unveils new brand with Skyne, marking its transformation from telecom provider to full-scale ICT solutions leader.

On January 31, 1893, the first scripted “Coca-Cola” logo was registered as trademark with the US Patent Office using Mr. Robinson’s own penmanship, flowing in Spencerian script lettering wit ...

The world's most valuable companies understand that a logo is worth more than a thousand words and billions in brand equity. I've studied the evolution of logos from companies like Apple, Coca-Cola, ...

Everyone can recognize the Coca-Cola logo, but it hasn't always looked the same as it does now. Coca-Cola and the color red go together like peanut butter and jelly, milk and cookies, or tacos and ...

Although it may seem unimpressive by today's standards, this design was groundbreaking, laying the foundation for the logo's evolution. In the early days of the Coca-Cola brand, the logo was a simple ...

He suggested the name "Coca-Cola" and created its logo, which has become one of the most recognized ... and labels that tell a story of the brand's evolution. Advertising signs, particularly those ...

"The rhythmic sound of the typewriter, the vintage font and the slow reveal of the Coke logo ... s an evolution. From “It’s the Real Thing” to “Open Happiness" campaigns, Coca-Cola has ...

with a strategic evolution focused on enhanced digital integration and localised experiences for the Gen Z generation. "Share a Coke" continues its strategy of replacing the iconic Coca-Cola logo ...

Coca-Cola has played with its vintage-style script logo in new and surprising ways recently, like in a 2024 campaign from VML and WPP Open X that used authentic but unauthorized hand-drawn ...