According to data from Statista, 92.1% of U.S. marketers in companies larger than 100 employees use social media marketing to achieve a wide range of goals. Marketers in the U.S. will spend $80.6 ...

Social media has opened up a whole new dimension of insights for pharma companies. The conversations happening in social media are real-world intelligence. The increasing use of social media by ...

Social media boycotts put analytics data to the test as CEOs weigh responses. By Julia Hood. Goya Foods CEO and President Bob Unanue spoke at the White House on July 9, 2020 JIM WATSON ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Social media’s power is significantly boosting the music industry’s growth and ...

Knowing how your social media traffic impacts your site can provide clear guidance on which channels to use when responding to a crisis. Marketers turn to analytics to determine engagement ...

This success story explains how Quantzig’s social media analytics solutions helped the client to streamline social media campaigns and successfully launch of a new customer support initiative.

Social media analytics hasn’t suffered from a lack of expert opinions. If anything, it suffers from too many. You’ll find one strategist arguing that “comments and shares are the only ...

LONDON--(BUSINESS WIRE)--The social media analytics market is set to grow by USD 14.52 billion accelerating at a CAGR of over 32%, during the period spanning over 2020-2024. One of the key factors ...

Social media has changed the world and the way in which we communicate with each other. In the emergency management space, it offers additional pieces of information for responders or leaders to ...

Swiss IT services house SIX has taken a majority stake in Orenda Software Solutions, a Canadian-based AI platform specialising in ESG and alternative data sets.

Australian emergency services are using social media for a number of purposes during disasters. What they are not doing well is analysing social media data in real time to improve disaster management.