How Google Analytics 4 attribution works Universal Analytics reports attributed the entire credit for the conversion to the last click. A direct visit was not considered a click, but for the ...

Post-click analytics will soon provide an additional point of relevancy for e-mail marketers to segment. We’re talking about a marriage between e-mail marketing and Web analytics.

Email marketing is a powerful tool that can build customer trust and connections, drive traffic to your website and convert leads into loyal customers. However, it’s not enough to send emails and hope ...

Despite winning the World Series, the Astros went too far with analytics, says Hall of Famer and adviser Jeff Bagwell, who says he's not interested in being GM.

According to Twitter's help guide on the matter, these are the requirements for being able to use the Twitter Analytics dashboard: The age of the account must be a minimum of 14 days. It can't ...