MCD's Q2 earnings beat expectations, but declining margins, traffic challenges, and stiff competition may signal struggles ...

Looking specifically at content marketing initiatives, among those polled, 92% identified “white papers” as the most effective medium, while 84% cited “market commentary” as their preferred content.

There are a lot of approaches and techniques that work in getting to a clear and compelling value proposition. Most organizations use a three step process: 1. Internal. 2. External. 3. Internal.

Successful communication of the Brand Value Proposition relies heavily on them feeling considered and understood as individuals and what drives their decision-making being evident.

Value propositions must be monitored. They should be an essential part of your innovation and product road-mapping effort. Here are three ways to recession-proof your value proposition.

We can thank the internet for that. In their research, buyers can make outright erroneous decisions, or ones that lack the knowledge and details of compatibility. More often than not, they do not get ...

Dive Brief: Alight Solutions’ Workforce Mindset study found that 83% of employees think that having a clear employee value proposition is important, but only 34% know how to describe it to their ...

GreenSky's value proposition to its customers is not as compelling as I once believed. GreenSky's valuation has appeared cheap, but has only gotten cheaper.

It isn’t hard to find organizations that are expanding based on the creation of customer value. Here’s one example that might help you strengthen your own strategy. Business Case Career Step ...