This past weekend, dozens of brew-loving super fans descended upon the North Bend Theatre to catch a showing. Sporting caps ...

But before Johnson thought up the series, Rainier beer gained recognition by the commercials. The iconic ads were made by a trailblazing marketing agency, Heckler and Associates.

Iconic Rainier beer television commercials from the 1970’s and 1980’s lie on shelves in filmmaker and director, Isaac Olsen’s, studio in Tacoma, Wash. on Sept. 20, 2022.

Craig Johnson, author of western mystery novels, had the beer company’s humble beginnings in mind when he chose his main character, Walt Longmire, to be a loyal drinker of Rainier.

Rainier's enduring legacy . It all came to a sudden end in 1987. Rainier was bought out by Australian businessman Alan Bond. (SIFF's write up of the documentary calls him "the Rupert Murdoch of ...

Tacoma — It all started, really, in the only place it could — a spot locals simply call “the Rainier Room.” The “room” is actually more of a booth, in a corner, tucked toward the back ...

And though it goes into depth about Rainier’s Pacific Northwest history, Olsen feels it has a broad appeal. “I just love movies where you get to see how stuff works,” Olsen said.

Iconic Rainier beer television commercials from the 1970’s and 1980’s lie on shelves in filmmaker and director, Isaac Olsen’s, studio in Tacoma, Wash. on Sept. 20, 2022.

Iconic Rainier beer television commercials from the 1970’s and 1980’s lie on shelves in filmmaker and director, Isaac Olsen’s, studio in Tacoma, Wash. on Sept. 20, 2022.

Iconic Rainier beer television commercials from the 1970’s and 1980’s lie on shelves in filmmaker and director, Isaac Olsen’s, studio in Tacoma, Wash. on Sept. 20, 2022.