The LEGO Group, a massively successful line of construction toys, released their line of LEGONinjago sets in 2011, featuring a group of four ninjas with elemental powers.The line was incredibly ...

Lego also has its own IP, like Ninjago, which it cleverly created to sell more sets by pulling a page out of Hasbro’s Transformers, G.I. Joe, or My Little Pony’s playbooks.

Lego has been accused of forcing 'woke' ideology onto Australian children after the company revealed its new line of gender neutral toys. The toy giant will release their Lego Dreamzzz collection ...

Mattel, Lego and other toy companies are targeting a growing number of adults who are buying toys for themselves. Toys aren't just child's play. Mattel, Lego and others find 'kidults' bring in big ...

A disabled girl who wrote to Lego asking for better representation in their toys said a new figure with a limb difference was "amazing". Eight-year-old Sofia from Sussex was born without a left ...

LEGO announced a new set of toys and video content embracing kids with disabilities, unique cultural backgrounds, and a wide range of complex emotions. Prime Day Digital Culture Tech Science Life ...

A disabled girl who wrote to Lego asking for better representation in their toys said a new figure with a limb difference was "amazing". Eight-year-old Sofia from Sussex was born without a left ...