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Some of these brands are “adapting beautifully,” Gupta said, but the “real disconnect happens when brands view India as a commercial opportunity rather than a cultural dialogue,” he added.

Some of these brands are “adapting beautifully,” Gupta said, but the “real disconnect happens when brands view India as a commercial opportunity rather than a cultural dialogue,” he added. “The Indian ...

India beckons Western fashion brands — but their cultural missteps can be costly By CNN Newsource Published July 23, 2025 8:39 PM ...

India beckons Western fashion brands — but their cultural missteps can be costly By CNN Newsource Published July 23, 2025 6:39 pm ...