Then, General Mills has a collaboration that you will enjoy. Vikings wide receiver Justin Jefferson is debuting his own ...

The touchdown celebration lasted less than a second - and will live forever. Further proof of its longevity just landed on a ...

This bestselling cereal has been the most popular bowl to start your day for decades and reportedly sells more than 129 ...

Ever wanted to have breakfast with Ja'Marr Chase? Now you can! Well, sort of.The Bengals' star wide receiver will be featured on boxes of Lucky Charms cereal, beginning this fall.Chase is one of three ...

They say cereal is the “breakfast of champions,” and while they’re typically referring to a box of Wheaties, today’s ...

Amon-Ra St. Brown's iconic headstand touchdown celebration for the Lions will be featured on boxes of Honey Nut Cheerios ...

Amon-Ra St. Brown joins other NFL players on limited-edition cereal boxes for General Mills’ Cereal Training Camp promotion.

The new cereal mix created by Jefferson combines two General Mills cereal varieties: frosted lemon Cheerios and Cinnamon ...

General Mills has three football players coming to the covers of several cereal boxes, signing up for Cereal Training Camp ...

General Mills is kicking off year two of its Cereal Training Camp by passing the ball to a new roster of cereal-loving ...