"subliminal advertising" began with the 1957 publication of Vance Packard's book, The Hidden Persuaders. Although Packard did not use the term "subliminal advertising," he did describe many of the ...

And if you don't have a ring, a sizable chunk of cash will do. Just ask Pepsi: The pop star has landed a $50 million advertising deal with the soda company. As part of the arrangement, Beyoncé ...

PepsiCo (PEP) closed at $131.92 in the latest trading session, marking a +0.96% move from the prior day. (Reuters) -PepsiCo won the dismissal of a lawsuit by a former executive who said the food ...

Pepsi MAX® has brought together football legends from across generations, clubs and countries in a new star-studded, global campaign. Refresh the Game features today's icons of football united ...