Welcome to The Drum’s 2024 Christmas campaign round-up. Here, you can watch and review the top ads from across the globe.

French, whose multi-Christmas-dinner eating antics on The Vicar Of Dibley put her into the Xmas annals, is transformed into "the quintessential hostess" with a bit of help from her little friend.

With ads getting fancier, more expensive and more numerous than ever before, what we need is a way to tell the turkeys from the gold-plated Christmas stars. Fortunately, that’s what you’re ...

John Lewis released its first Christmas ad in 2007, but it wasn’t until 2011 that the store hit on its winning formula with The Long Wait, a heart-warming tale of a boy’s eagerness for ...

Andrew Tindall reflects on some top-scoring Christmas ads, according to System1’s research, with winning strategies. Some brands have yet to launch, they’ll ho ho ho-pe they’re not too late.

Black Friday 2024 is just around the corner but that doesn't mean the early Christmas shopper in you ... Target's early 2024 Black Friday deals started dropping every Sunday on a weekly basis Nov ...

The Christmas ads of 2024 are anything but predictable. This year, festive advertising in APAC has been somewhat subdued, but for the brands that have invested, it’s a tight battle for consumer ...

Christmas, though supposed to be the creation of Christ and the Apostles, is actually rather later in origin. Victorian, in fact. Much that we associate with the nativity stems from Charles Dickens’s ...

Positive feelings towards 2024 Christmas ads are the highest since measurement began following a strong showing last year, according to data from Kantar. Over half (59 per cent) of people say they ...