Instant gratification is the immediate feeling of satisfaction following an action. This is primarily driven by dopamine, a neurotransmitter often called the “happy” chemical.

The term “instant gratification” has become a fixture ... and the craving associated with dopamine release hits us early, too. So now, just driving by your favorite fast-food restaurant ...

The term “instant gratification” has become a fixture in the modern lexicon. Examples are everywhere. Our food, entertainment, online shopping, and even dating have been engineered to make it ...