With fledging sales and food trend changes, a U.S. cereal brand icon changes ownership. This European candy company makes a takeover bid.

Today, we’re taking a slight detour from the cereal bowl and venturing into the world of easy-and-quick dessert making with Fruit Loop bars. I’m about to turn your favorite childhood cereal ...

Shares of WK Kellogg, the cereal maker behind Fruit Loops and Frosted Flakes, skyrocketed 50% after the Wall Street Journal reported Wednesday that Ferrero was nearing acquiring the company for $3 ...

Shares of WK Kellogg, the cereal maker behind Fruit Loops and Frosted Flakes, skyrocketed 50% after the Wall Street Journal reported Wednesday that Ferrero was nearing acquiring the company for $3 ...

By Ramishah Maruf, CNN New Yorks (CNN) — Shares of WK Kellogg, the cereal maker behind Froot Loops and Frosted Flakes, skyrocketed as high as 50% after the Wall Street Journal reported Wednesday ...

New Yorks (CNN) — Shares of WK Kellogg, the cereal maker behind Froot Loops and Frosted Flakes, skyrocketed as high as 50% after the Wall Street Journal reported Wednesday that Ferrero was ...

If you're gluten-free and craving some Froot Loops, these are the ingredients you need to be wary of before you dive into a bowl of the colorful cereal.