The battle for consumer attention is intensifying. Find out how new behavioral economics research has shifted our attention to attention.

routes of persuasion. Applied to consumers, for example, research shows how and when different aspects of promotional messages affect attitudes towards a product. In the central route, consumers ...

It's a long way from the cobbled streets of Windsor to the Central Asian Republic of Kyrgyzstan ... Councils that go down this route will invariably argue that it's a last resort.

Eaton, NY — A 23-year-old man is in critical condition after his vehicle was hit by a tractor-trailer on Route 20 in Madison County. At 1:03 p.m. Friday, deputies responded to the crash at Route ...

The American Society of Travel Advisors capitalized on this time period of commercial excitement to launch two TV ads last ...

An ad for Jeep has also been promised. Powell, whose credits include "Twisters" and who has worked in a previous Ram campaign, tells the Powell-adapted version of the classic fairy tale to his ...

Schools in Central Virginia had little to no athletic activity throughout last week due to the snow and ice that built up throughout the area. Athletic directors were forced to make adjustments ...

Unlike traditional advertising platforms, TikTok offers an authentic way to connect with this notoriously advertising-savvy demographic. Does TikTok Ads work for every business? Available in 154 ...

EDISON - The township Zoning Board of Adjustment has approved the expansion of an Orthodox Jewish synagogue along Route 27 where most worshipers walk to services. The application from Congregation ...

The lake was a central route in the vast network of trade between tribes in the Great Lakes region. The arrival of Europeans in the 17th century shifted the dynamics of transportation on Lake ...

Central Cee and 21 Savage are watching the price go all the way up on their new song, “GBP.” Over a beat of atmospheric synths and punchy drums, Central Cee leans into the transatlantic nature ...

Off of it, we're optimistic it's going to do the same—if not way more—on the advertising scene. Folks have long looked forward to the Big Game but the Super Bowl commercial spread is always a ...