"subliminal advertising" began with the 1957 publication of Vance Packard's book, The Hidden Persuaders. Although Packard did not use the term "subliminal advertising," he did describe many of the ...

Descent Descend down the Normal French route via the Vallot refuge (4362m) and the Refuge du Goûter (3817m). Notes Difficulty: 5b-5c obligatory and some sections A1/A2 or 7a+ (overall difficulty ED).