In an elaborate marketing campaign this month, Duolingo seemingly killed its viral green owl mascot in every country but one. "Duo, our owl, faked his death in every single market that we had ...

Duo, the green cartoon owl mascot for language learning app Duolingo, has died, and singer Dua Lipa is grieving. The brand announced Duo’s passing on Tuesday, writing in a cheeky statement on th ...

Duolingo staged its owl mascot's death for a marketing stunt — except in Japan. The campaign reflects Duolingo's non-traditional and country-specific marketing. Marketing efforts helped boost ...