A buyer persona should accurately identify your ideal audience and reflect the specific desires your prospects have when it comes to your products or services. Normally, ...

A buyer persona can be an easy and tempting step to skip in the strategy process. However, they are much more than a basic snapshot of your customers.

A buyer persona will help you understand and connect with your target audience. Here's how to find the data you need and how to start creating your personas.

The Canucks haven’t been a clear buyer in over a decade, but they are this year. With this extension in hand, Rutherford is incentivized to balance the short and long-term priorities of the ...

Here’s an example of what a completed buyer persona might look like for an online video streaming service: @wocintechchat on Unsplash Name: Jenna Jenkins. Age: 25. Location: New York City.

The Canucks, however, have shocked us and the hockey world.At the time of publication, the club ranks first in the Western Conference, first in the Pacific Division, and is tied for first in the NHL.