Here’s how brands can combine PR with marketing ... print ad that rearranged its logo to spell “FCK” alongside an apology. The ad went viral on social media and turned a potential disaster ...

Lori Johnshoy, Head of Global Retail, Media Network and CPG Industry Strategy at LiveRamp, agrees with the IAB’s highlight on fragmented data ecosystems, which she says can limit AI’s ...

Fueled by national elections in more than a dozen countries and mass tune-in for the Summer Olympics in Paris, global media consumption ... almost from the time they can walk,” Quinn said.

A recognizable logo is ... packaging can lead to a video tutorial that strengthens brand cohesion and continuity and might inspire your customers to share content on social media.

Suddenly, the type appears as the cola company’s script logo. The approach emphasizes ... VML’s deputy global chief creative officer, said in a statement. “With ‘Classic,’ we’re ...

Social media marketing tends to focus on the big three: Instagram, TikTok, and Facebook. It's easy to overlook LinkedIn, but entrepreneurs can use the professional networking platform to recruit ...