Under Armour’s sponsorship commitments dropped from $1.36 billion in 2017 to $432 million in 2025, per SEC filings. Yet the NFL deal signals a pivot back to football roots—a gamble as risky as ...

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Cam Newton has entered the fray between Antonio Brown and the Sanders family, defending Shilo Sanders against Brown's social media criticisms. Newton, armed with unseen evidence from Shilo ...

Cam Newton’s big brood is nearing double digits. The retired NFL quarterback is the father of eight children, with news breaking in May 2025 that he has a ninth on the way.

Earlier this month, Ward signed a multi-year footwear and apparel deal with Under Armour. He becomes the first No. 1 pick for Under Armour since Cam Newton in 2011.

Miami Hurricanes quarterback Cam Ward, widely considered a top contender for the No. 1 overall pick in the 2025 NFL Draft, has officially signed a game-changing endorsement deal with Under Armour.

This partnership marks Under Armour's first association with a potential No. 1 overall NFL Draft pick since Cam Newton in 2011. Cam Ward is the newest member of the @UnderArmour family 🙌 pic ...

Under Armour is back in the NFL shoe and glove game. And it has added to its portfolio of athletes the likely top overall pick in next week’s draft. Former Miami — and likely Tennessee — quarterback ...

Ward, if as expected he's the first overall pick, will be Under Armour's first No. 1 overall selection since Cam Newton, in 2011. Nike and Adidas also have deals for NFL shoes.

Steph Curry, Cam Newton, and Bryce Harper head the charge for the future of Under Armour, and now the projected No. 1 overall pick in the 2025 NFL Draft, Cam Ward, signs with Under Armour.

Under Armour in March announced that it had signed a long-term partnership with the NFL, making the Baltimore-based company an official footwear and glove partner of the league once again.

Having become an official partner with the NFL again, Under Armour widened its footprint on the gridiron by signing Miami quarterback Cam Ward. Sports Illustrated's Conor Orr noted this could be ...