WunderKIND Ads partnered with IPG Team Beauty, the dedicated cross-channel media solution for Ulta Beauty, to launch a first-to-market programmatic CTV Pause Ad campaign in Q4 2024. The campaign ...

IAB Tech Lab has recently released some new standards for CTV advertising, known as the Ad Format Hero Initiative. The organization asked and received more than 100 CTV ad format descriptions/concepts ...

72% of marketers reuse or slightly modify assets across platforms, while just 25% tailor creative for both social and CTV, revealing a major opportunity in cross-channel storytelling.

Curated luxury For one of their recent CTV campaigns in November last year, Visit Savannah collaborated with SSP TripleLift on a number of measurement studies, including an eye-tracking study that ...

Amazon, Roku address CTV advertising reach and efficiency in new deal The companies, which together command about 80% of the U.S. market, want to improve targeting and measurement while reducing waste ...

The two companies expect that their combined data footprint will allow advertisers to reach roughly 80 million CTV households through Amazon’s DSP. According to data from Comscore, this represents ...

NEW YORK—In a landmark agreement to overtake the burgeoning connected TV (CTV) advertising market, Amazon Ads and Roku today announced a new integration that gives advertisers access to the largest ...

NR Marine Services has commissioned Chartwell Marine to design a new crew transfer vessel (CTV) in response to client requests for a new class of vessel capable of supporting older generation ...

Prince George’s Community Television in Maryland saw an impending 75% budget slash. Instead of capitulating, the station made its value known.

A Prince George’s County TV station that recently faced closure held a benefit to raise funds for its youth programming. News4’s Darcy Spencer reports.

A Winnipeg man is suing his now ex-girlfriend after he claims she ran off with millions of dollars in lottery winnings he says belongs to him, and then blocked him.

A man claims that he won $3.6 million in the lottery, but his then-girlfriend took the money and 'ghosted' him. He has filed lawsuits against his ex, as well as the lottery companies that he says ...