I had the chance to talk to Dan Roche, CMO at Workbooks, about how AI is currently being applied to CRM and which business ...

Getting to know each customer’s story helps you serve them better. If you know (through purchase history and feedback) that ...

Value stream map vs. process map, which is better for you? As with many tools and methods in Six Sigma, there isn’t a ...

But a supposedly 'ethical' AI process that regularly serves up inaccurate info isn ... You have this risk advisory flow chart where we actually look at different levels of risks, we ask specific ...

In his landmark 1990 book Flow, psychologist Mihaly Csikszentmihalyi described flow as “a state in which people are so involved in an activity that nothing else seems to matter; the experience ...

I've been building websites and marketing campaigns for small businesses since 2010. I also run two businesses of my own: Hired Gunn Writing & Consulting and the Weeknight Writers Group.