Discover the cutting-edge email marketing tools that are revolutionizing personalization in the digital age. This ...

Rocket CRM, a customer relationship management platform designed for modern teams, has expanded its system architecture with ...

While CRM and marketing automation technology are often used interchangeably, they actually serve two distinct purposes. Newsletters Games Share a News Tip. Featured. Featured. Breaking News.

Marc Jacobs of Michelman & Robinson LLP discusses the reemergence of the Telephone Consumer Protection Act as artificial ...

Salesforce CRM marketing champion leading the practice for EigenX, specializing in manufacturing, higher education and financial services. getty.

How to Make Your CRM and Your Marketing Automation Get Along. All great pairs—peanut butter and jelly, salt and pepper, Beyonce and Jay Z—may be good on their own, but the real magic happens when you ...

CRM workflows can help automate key sales, marketing and customer services tasks. Here is how to create them.

The difference between marketing automation and a CRM platform is that marketing automation is a software function that allows users to automate and schedule marketing campaigns like email campaigns ...

This week we take a look at the CRM Watchlist 2014 Marketing companies. Again, they are not "category winners" and they are in alphabetical order. Check out Hubspot, Marketo, ...

Still, many CRM vendors either don't have marketing modules or do it rather poorly. But a few independent vendors stood out this year and are poised to make an impact in 2012.

Immersive marketing strategies are at the heart of experiential CRM. They focus on creating a holistic experience that envelops customers in the brand’s world. From virtual reality tours to ...

A common topic benefits agencies ask about is software platforms, with questions surrounding what information they should be tracking and what system they need to have in place to track it. Two types ...