A CRM application, on paper at least, promises to replace all of these functions with a single, integrated system that lets information flow freely between different groups.

While this definition may seem complex, I often find that people assume social CRM is simpler than it is, that they see it as embedding a few external listening tools in an otherwise traditional CRM.

The debate and discussion about what defines Social CRM a.k.a. CRM 2.0 vs. its traditional parent has been going on for about 2 years pretty regularly and started, according to thought leader ...

In this final part of Paul Greenberg's CRM rethought series, we look at some definitions that hopefully will set the stage for ongoing discussions and development of CRM strategies where everyone wins ...

In a simple SFA or CRM system, it’s obvious: you called them, or they called you. But in enterprise CRM, it’s tricky to identify exactly whom the interaction is with, and every new data source ...

[HDMI] had 230 adopters but we were growing so rapidly that it was becoming too much for our CRM system, which was just multiple desktops using Excel and an Access database with two dedicated staffers ...

It's easy to think that CRM systems are "just a database," since they hold parametric and text data and handle it more or less transactionally. While parametric CRM data is the core of many a ...

What does Microsoft Dynamics CRM actually mean? Find out inside PCMag's comprehensive tech and computer-related encyclopedia.

Companies deploy CRM solutions to improve business performance, maximize customer relationships and enhance customer service, but many deployments fail to meet expectations. There are many reasons ...

CRM Definition and Solutions When Should CS Take the Lead? Of course, the glib answer is "when they've got the budget and the motivation" - but that doesn't make for good business decisions.

What does collaborative CRM actually mean? Find out inside PCMag's comprehensive tech and computer-related encyclopedia.