The ident has been produced by Lupus Films – the producers of The Snowman and The Snowdog – and directed by Robin Shaw who was responsible for the iconic flying sequence in that film.

Commissioned by 4Creative and produced by The Simpsons animators Gracie Films in 2006, the 30-second ident features Homer’s repeated attempts to retrieve a 6-pack of beer that has become ...

Channel 4 has a history of creative, effects-heavy bumpers, but Glazer pushes things further by never showing the full logo, which will reportedly be absent from the new branding materials.