However, buyer personas are not a sexy part of marketing, and many people write them off as useless. Why is that? In my experience, I think it's because many companies are doing buyer personas wrong.

Founder and President of The Evoke Agency, a 4x Inc 500 and 5000 firm focusing on social media, content creation and public relations. "Buyer persona," "audience profile" and "target profile." We ...

Designing the site for your buyer personas can make it 2-5 times easier and effective for customers to navigate. You’re no longer trying to appeal to a massive marketing segment (or worse, your ...

Buyer persona development, as a disciplined human-centered approach, will continue to play an integral role in how companies can humanize their brand and content.

If your buyer personas suggest that your customers are all busy, on-the-go professionals, then, it might be smart to position your product as something that will spare them time and hassle.

A buyer persona will help you understand and connect with your target audience. Here's how to find the data you need and how to start creating your personas.

Buyer personas could be the answer. A buyer persona is an in-depth, semi-fictional profile of a person (or persons) who represents your target audience.

Stepping into our buyers' shoes can help you determine what kind of content they want at each stage of the journey, so get clear on your buyer personas. No one plan will work for every business ...

1. Research As is the case with most things, the first step to creating a buyer persona is doing your research. That research can be a combination of anecdotal observations, consumer data and ...

At what point does a buyer persona mutate from a useful marketing tool into a meaningless collection of bullet points, stock headshots, and random guesses? Are your buyer personas drowning in details?