"Buyer persona," "audience profile" and "target profile." We all know the buzzwords, but do you know how to actually define your customer?

Si sus buyer personas no son más que adjetivos vagos y fotos bonitas, sólo sirven para decorar. Un buyer persona no es simplemente una descripción de su comprador. También sirve para reducir sus ...

How to Build a Buyer Persona To create a credible buyer persona for your target audience, you can use the following focus areas and questions as a framework for your checklist.

Personas persist throughout the entire customer lifecycle and are more than just a way to segment customer types; it's a DNA marker.