I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

One great ad can’t fix a broken backend. Focus on retention, not just acquisition. The lasting brands think long term.

When Black businesses grow, when small businesses grow, then they usually reinvest in the community and build the community.” ...

For the first time since acquiring messaging platform WhatsApp in 2014, Meta is introducing advertising to the app.

The use of personal branding to attract customers, build trust and drive sales can be instrumental for many organizations.