I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

When Black businesses grow, when small businesses grow, then they usually reinvest in the community and build the community.” ...

One great ad can’t fix a broken backend. Focus on retention, not just acquisition. The lasting brands think long term.

The use of personal branding to attract customers, build trust and drive sales can be instrumental for many organizations.