Social media marketing has come a long way. What worked in 2018 (posting frequently and chasing likes) is now almost ...

Influencer popularity often reflects their cross-platform presence and brand value.Platforms like Instagram and TikTok are major drivers of follo ...

Table of Contents Why Alignment Matters Defining Clear Marketing Goals Understanding Your Audience Across Channels Choosing ...

Trump Media plans to repurchase up to $400M in shares after a 46% drop, aiming for more financial flexibility, apart from its bitcoin reserve move.

If your business goal is to grow conversions from an SMM campaign by 15% within three months, then use a social media analytics tool that measures the effectiveness of your campaign against that ...

The success of Information Technology revolution caused the transition of the world from the Industrial Age to the Age of ...

Sprout Social's mission is to help organizations – such as Coupa, also a Sprout customer – unlock the true value and power of social. As Sprout helps businesses make smarter, ...

Weighed down by tariffs and geopolitical uncertainty, dealmaking has slowed to a crawl across most industries except one: the ...

The conversation about 7-Eleven’s retail media network took place in April at CSP’s Retail Media Network Forum in Dallas. Nayyar and Mijares discuss the convenience-store chain's ad channels, retail ...

Octobank significantly strengthened its presence in the international media landscape, becoming one of the most visible Uzbek ...

You’ve heard of the seven deadly sins: pride, greed, wrath, envy, lust, gluttony and sloth. It’s easy for both influencers and brands to fall prey to them because of the nature of social media, where ...