Depending on your industry and product prices, encouraging a customer to do business with your company could take ... provide them with a unique account number or card, and reward them when they make ...

Boris Groysberg is a professor of business administration in the Organizational Behavior unit at Harvard Business School and a faculty affiliate at the school’s Race, Gender & Equity Initiative.

Finding the right image for your business logo is a critical ... but readability is the number one concern. While fancy fonts and detailed images may work on a business card, they may not work ...

When you apply your logo to standard identity materials for a business, you provide basic support ... on an as-needed basis using perforated card stock, off-the-shelf paper and envelopes, you ...