The first marketing campaign of Burger King’s $400 million comeback plan involves modernization of its classic tagline, “Have it Your Way.” The fast-food chain is switching to “You Rule,” which is ...

This holiday season, you can celebrate the Advent season your way, with an assist from Burger ... and nostalgic nods (hello, Burger King Kids Club!) to inspire unforgettable holiday memories ...

Burger King Thailand ... So there you have it — a culmination of decades of escalating efforts. And to think things started so innocently, with "have it your way" just meaning "hold the pickles ...