A unified brand identity enables not only greater recognition, but it also helps build trust, gain loyalty and, as a result, ...

Brand or demand? Why not both? Learn how integrated strategies can boost trust, drive action and maximize your marketing ROI.

Here are a few examples of ways I've seen brands grow awareness and build brand capital through unique partnership opportunities. Partner With Non-Competitors When I say "find the right allies," I ...

Brand awareness is a marketing term that describes the degree of consumer recognition of a product or service by its name. ... and building a strong network. Key Takeaways.

Increasing brand awareness is crucial for any business looking to grow and thrive in a competitive market. As someone deeply involved with building my own brand, I’ve seen firsthand the ...

The power of influencer marketing in building brand awareness. Contributor Content. Contributor content by Shannon Sparks Sep 26, 2024 Sep 26, 2024 Updated Oct 22, 2024; 0; 6 min to ...

We launched a fake 50-pound weighted stuffed bear, and brand fans we had never heard from before started sharing that they would love to purchase a slightly heavier version of our real 3.5-pound ...

Slice, Hydrox and Odwalla are back on the market several years after they left, often with modernized changes aimed at ...

KPIs to help you track your brand-building progress. Along with standard SEO KPIs (i.e., rankings, impressions, clicks, and CTR), below are a few brand-centric metrics to focus on:. Visibility in ...