Explore the contrasting marketing insights of Philip Kotler and Byron Sharp to uncover effective strategies for brand growth.

In a marketplace saturated with messages, platforms and products, brand awareness isn’t just about being seen. It’s about ...

Building a brand isn’t just about having a great logo and catchy slogan. It’s about shaping how people see and experience ...

Mercedes-Maybach is betting on lifestyle. Its vehicles -- posh, regal and extravagant -- inhabit the same realm as Bentley and Rolls-Royce. Drive one on Germany's Autobahn, and you'd be astonished at ...

This divide has led to ineffective decisions. Performance marketing wins favour because it is easier to measure and appears ...

Car rental company Avis is on a mission to move away from its corporate messaging, used by its US counterpart to a strategy ...

At the India Communication Summit 2025, Shuvadip Banerjee from ITC discusses the vital adaptation strategies brands must ...

Start with the value prop—why this collab moves the needle for them. Then tie it to a clear use case, shared audience or ...

Today’s franchise marketing leaders must consider multiple audiences using a variety of channels as they work to get their ...

The Tennessee Titans were granted international marketing rights in Ireland as part of the NFL's Global Markets Program.

Following investor meetings with Portillo’s leadership, William Blair analyst Sharon Zackfia suggested 2025 could be a ...

Your audience isn’t just online, they’re on the move, and every step they take is a data point. This is where high-intent ...