Explore the contrasting marketing insights of Philip Kotler and Byron Sharp to uncover effective strategies for brand growth.

Building a brand isn’t just about having a great logo and catchy slogan. It’s about shaping how people see and experience ...

Mercedes-Maybach is betting on lifestyle. Its vehicles -- posh, regal and extravagant -- inhabit the same realm as Bentley and Rolls-Royce. Drive one on Germany's Autobahn, and you'd be astonished at ...

This divide has led to ineffective decisions. Performance marketing wins favour because it is easier to measure and appears ...

Car rental company Avis is on a mission to move away from its corporate messaging, used by its US counterpart to a strategy ...

Today’s franchise marketing leaders must consider multiple audiences using a variety of channels as they work to get their ...

Following investor meetings with Portillo’s leadership, William Blair analyst Sharon Zackfia suggested 2025 could be a ...

Your audience isn’t just online, they’re on the move, and every step they take is a data point. This is where high-intent ...

In today’s rapidly evolving technological landscape, the role of marketing has never been more critical. Companies are constantly seeking innovative ways to connect with their target audiences, build ...

"Discover CMC's strategic shift to SEM reengineering for market leadership, boosting search intent and conversions in ...

Businesses are constantly on the lookout for innovative and effective strategies to attract potential customers. Among the most powerful tools gaining momentum in recent years is the webinar. When ...