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Bud Light sales remain flat more than year after the brand faced a conservative boycott from consumers angered over its teaming up with influencer Dylan Mulvaney.. AB InBev, which owns Budweiser ...
Bud Light continues to suffer more than a year since an "unforced error" caused widespread boycotts as Modelo Especial and Michelob Ultra have both surpassed it on the list of top beers in the U.S ...
Nearly nine months after Bud Light was front and center in one of the biggest misfires in advertising history, sales of the beer are still down 30% weekly compared to the same time a year ago.
Bud Light, once the nation’s most popular beer, is now the No. 3 brand in the country — a stunning fall from grace for the Anheuser-Busch InBev-owned lager following the boycott over its Dylan ...
Sales of Anheuser-Busch's beleaguered Bud Light brand are down 29.9% on an annual basis while competitors continue to gain ground following last year's boycott.
Bud Light still struggles to recover from anti-trans boycott. Last April, Bud Light became the target of a conservative boycott over a 45-second promotional video posted by a transgender influencer.
On "The Joe Rogan Experience" podcast, Kid Rock described the viral video in which he shot up cases of Bud Light with a gun after the brand partnered with a trans woman.
Bud Light is returning to the Super Bowl with a 60-second ad representing the beleaguered beer’s biggest bid to recover from a consumer boycott last year.
Bud Light departed from that model for last year’s Super Bowl ad, which depicted “Top Gun: Maverick” star Miles Teller and his wife dancing to telephone-hold music after cracking a cold one.
New data suggests Bud Light is no longer tops in America’s taprooms — at least when it comes to the most popular draft beers offered at bars across the U.S.. Draftline Technologies, a company ...
Bud Light is returning to the Super Bowl in a 60-second ad–the brand’s latest pass to reclaim customers’ hearts since enduring months of boycotts over a controversial marketing campaign and ...