With 31 gallons per barrel, that's enough Platinum to fill about 47 Olympic-size swimming pools, about 775,000 home bathtubs — or about 331 million 12-ounce bottles.

Sales of Bud Light continued to fall in the U.S. after a 2023 boycott over the brand's partnership with Dylan Mulvaney, a transgender influencer.

Bud Light sales were down 29.9% year over year for the week ending Jan. 20, compared with the same period last year, according to the latest numbers provided to FOX Business by Bump Williams ...

New data suggests Bud Light is no longer tops in America’s taprooms — at least when it comes to the most popular draft beers offered at bars across the U.S.

Sales of Bud Light are still sinking, with volumes down 30% year-over-year for the four weeks ending on October 7, according to NIQ data given to Beer Business Daily newsletter.

Bud Light Platinum is either completely deceptive advertising or evidence that the beer industry is now presided over by postmodern literalists of the Orwellian order. I'll grant that there's some ...

Platinum has been in the works for four years, said Mike Sundet, senior director for Bud Light marketing. Geared to be a higher-end version of its namesake, it is still a clear light lager, though ...

After the boycott, Bud Light lost its spot as the top-selling U.S. beer and laid off hundreds of employees. Anheuser-Busch InBev revenue in North America fell by 10.5% (volume fell 14%) during the ...

Bud Light is kicking off the new year with a 60-second advertisement that will air during the Super Bowl, one of the nation's most televised events, in a bid to turn around lagging sales.

A-B has paid a premium for category exclusivity for 24 years. During the game on NBC, A-B will advertise new brand Bud Light Platinum, which hit the market Jan. 30 -- nationally for the first time.

ST. LOUIS -- There's a new Bud Light coming, this one with a little extra kick. Anheuser-Busch InBev said Wednesday that it plans to add another brand to its light beer stable: Bud Light Platinum ...