Bud Light Seltzer, which was released in mid-January, is the "largest and most successful innovation" in Bud Light's 38-year-history, the company's VP of Marketing Andy Goeler told CNN Business.

Bud Light Seltzer, which will debut in the first quarter of 2020, is made from cane sugar and natural fruit flavor. One can has 100 calories, 2 grams of carbs and 5% alcohol by volume.

SAN FRANCISCO -- It would appear that if you add pumpkin spice to anything, someone will buy it. Bud Light is introducing its first-ever hard seltzer infused with the fall flavor. MORE: Here's ...

The new Bud Light Seltzer line seems to be taking direct aim at Truly Hard Seltzer’s lemonade offspring. Those also debuted in early January 2020 and took off, establishing Truly, from Boston ...

It’s not often that a company best known for selling beer wants to distance itself from the beverage. But that’s the case in Budweiser’s new campaign for Bud Light hard seltzer, called ...

Sparkling water brand Topo Chico, acquired by Coca-Cola in 2017, say it is launching a Lemon-Lime hard seltzer. Hard seltzers are gaining popularity, with 26 brands on the market, up from 10 in 2018.

The only hard-seltzer-adjacent offering close to Bud Light Seltzers' $27 mark is High Noon, at $26.99 per 12-pack.

Bud Light is introducing its first-ever hard seltzer infused with the fall flavor. MORE: Here's when the Pumpkin Spice Latte returns to Starbucks in 2021 ...