New day, new beauty trend, and we are all for it. Let’s dive right into the ‘guava girl’ aesthetics, how to ace it and more about it.

Hailey Bieber put the clean-girl aesthetic on the map. Then she sold it for $1 billion. Beauty and branding influencers discuss the rapid rise of Rhode.

Mouni Roy has hit the beauty game with a big bang yet again, only this time it screams minimalism ...

Every summer, a signature aesthetic takes over pop culture. Last year’s brat summer was defined by a lime green palette, messy eyeliner, and carefree energy. But this year, we’re leaning into ...

The Brazilian flip-flop giant, which established the gold standard for the rubber summer staple, has teamed up with the Los Angeles native and Supermodel.

Join me as I create a fresh and flawless clean girl aesthetic with this peachy makeup look. Perfect for everyday wear and glowing skin! #CleanGirlAesthetic #PeachyMakeup #MakeupTutorial ...

Shop Tarte’s Maracuja Cherry Crush Lip Collection and the limited-edition Trü Frü Tarte Cherries. 🍒 Shop the season’s hottest beauty and snack trend!

Despite a move towards sleaziness and chaos, the glossy minimalism of the clean girl aesthetic hasn’t actually budged. Here, British Vogue dives deeper into the clean girl aesthetic.

Revenge of the Horse Girl Aesthetic Equestrian codes crept their way back onto the runways in London and at Gucci in Milan — just not in the way you might imagine.

Move over tracksuits and hoodies, the stylishly sophisticated ‘clean girl’ makeup aesthetic is here to stay as the lazy day look of choice.

The clean-girl aesthetic, which revolves around low-maintenance makeup and earth-toned neutrals, arguably entered the mainstream public discourse with Hailey Bieber (although many of its markers ...