So said Jesus Christ to his mother, Mary. Bruce Barton, famed advertisingagent, President of the advertising firm of Barton, Durstine & Osborn,puts business in italics.

Adman Bruce Barton (Batten, Barton, Durstine & Osborn) knows just how he sells products and ideas: "Say it simply, say it over & over, say it in one-syllable words." He rates the ...

Redhaired, blue-eyed Bruce Barton, 54-year-old advertising tycoon, made millions selling Americans on reading (Dr. Eliot’s Five-Foot Shelf); on clean collars ...