More pragmatically, the colors also work with the existing supply chain by playing nicely with the brown paper bags, which are part of McDonald’s plan to use 100-percent recycled fiber by 2020.

Next September, Nestlé Japan will roll out paper outer bag packaging for normal-sized KitKat multipacks, and will release single-layer paper wrappers for individual KitKats in 2021.

Level-up your gift game: Why this wrapping hack is a must-know for Christmas - and the on-trend paper costs just $5. A Kmart shopper has shared her budget gift wrapping hack with hundreds online ...