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Too little, too late? British Airways backtracks on sector based tier qualification
British Airways has announced some small changes to its Executive Club status revamp, but is it too little too late? Let's ...
How to get the best ‘premium’ business class seats in the sky—the 5 airlines that do it right
Many new configurations have larger “premium” business class seats, which can be bought for around $300 or sometimes even ...
British Airways forced to defend ‘aggressive’ loyalty scheme changes
British Airways has defended changes to its loyalty programme, insisting the move towards a spending-based system will create ...
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British Airways revises loyalty changes after customer backlash
British Airways revised its loyalty programme changes after backlash, reintroducing flight-based status qualifications alongside spend-based points to address customer complaints.
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British Airways Boosts Loyalty Messaging to 'Reassure' Customers
British Airways is attempting to regain control of the narrative. Improved customer messaging and additional status ...
British Airways makes U-turn on new frequent flyer changes
Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...