If the prospect of waking up early in the morning for work or school isn’t terrifying enough, you can now turn up the horror at the breakfast table with a big bowl of Pennywise cereal.

U.S. sales of breakfast cereals have turned as flat as soggy corn flakes amid heightened concerns among consumers about cereal’s nutrition and lack of convenience. For the record: 9:15 a.m. Oct ...

Breakfast is often ... when they’re out of school. That’s why Fountain Valley Regional Hospital recently held a “Healthy Over Hungry” Cereal Drive, benefiting Huntington Beach-based ...

But the very first breakfast cereal had one attribute that would be almost unrecognizable to the modern cereal market: It had ...

The NFL pros collaborated with General Mills to create their new Kelce Mix Cereal, and PEOPLE has an exclusive behind-the-scenes look at the pair on set of the campaign shoot. In the clip ...

2012-02-03T17:58:15-05:00https://images.c-span.org/Files/9ad/20120203182358003_hd.jpgClip: National Prayer Breakfast Clip: National Prayer Breakfast Javascript must ...

PHILADELPHIA (CBS) – Cereal is a breakfast favorite for many children. "It's easy. It's convenient in the morning," said Jennifer Hsiung, a local mother. "I usually choose ones that are whole ...

More than 1,800 donated cereal ... school. "I feel you certainly need something in their bellies to learn, to have a productive day. And this is a way to help those in need get a balanced ...

On Monday, March 31, the beloved chocolate company released a new flavor that’s sure to bring back nostalgic memories of childhood breakfast ... nationwide. The cereal-flavored treat ...

St John Henry Newman Catholic Primary School in Hampton Water will be taking part in the scheme from April A city school has welcomed the government's free breakfast club scheme. The government ...