CEO branding has become essential for company reputation and growth. In a marketplace that’s evolved from B2B and B2C to H2H ...

"Not to mention, a strong personal brand means high media influence. However, not everyone has the capability or awareness to ...

Personal branding, much like product branding, is here to stay in the professional world. Your personal brand can help your career prospects, generate new business, and help others to recognize your ...

Branding and advertisement are critical elements in today’s market landscape, and Kelly Maret, founder of MAKE SOCIAL, is achieving powerful results by doing things slightly differently. With a ...

If Gru wore a uniform, it wouldn't have stars or stripes. It would have a coffee stain and rank that no one really ...

Google revealed the first change to its "G" icon in nearly a decade, putting a new version on its search apps.

Richmond is working with a branding firm to come up with a new look. Common Council members got a first look at the proposal ...

Pharmaceutical software company Veeva Systems has sued Microsoft in California federal court, alleging Microsoft's Viva business software infringes its trademarks.

Trump unveils $249 Victory 45-47 fragrance line with shocking gold statue bottles resembling himself, targeting supporters through luxury scent marketing.

Dell is officially killing the XPS branding that’s become a mainstay for people seeking a sleek, respectable, well-priced PC.

He develops individualized strategies to fit client goals, branding objectives and budget while taking into account the competition and jurisdictional considerations.