16 Takeaways Brands Can Glean From Nike’s Return To Brand Building
Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...
Marketing2mon
Five Differences Between Branding and Direct Response Every Marketer Should Know
Identifying the right combination of branding and direct response marketing is essential to establishing brand awareness, growing your customer base, and making sales. Together, the two approaches ...
Marketing Week12h
Unilever increases marketing investment to highest level in over a decade
Unilever increased its brand and marketing investment to its highest level for over decade in 2024, as it focused on backing ...
Marketing2mon
Branding vs. Brand Identity: Five Key Differences and How to Do Both Effectively
Branding acts as a verb and describes the "how" part of the brand puzzle. To ensure your marketing efforts are consistent when you're considering business branding, ask yourself: How will your ...
How minority ownership labels influence brand evaluations
In an era of increasing calls for diversity, minority ownership labels like "Black-owned" have become more than a point of pride—they are a strategic tool for branding. A new Journal of Marketing ...
Harvard Business School7y
Long Term Impact of Promotion and Advertising on Consumer Brand Choice
Mela, Carl, Sunil Gupta, and Donald R. Lehmann. "Long Term Impact of Promotion and Advertising on Consumer Brand Choice." Journal of Marketing Research (JMR) 34, no. 2 (May 1997): 248–261. (Winner of ...