Brand update brings to life its global purpose and positioning as a unified group of brands MANILA, PHILIPPINES / ACCESS ...

Here is a look at the new rebranding that replaces the 10-year-old Hewlett Packard Enterprise name tag with the “bold” new HPE logo. Hewlett Packard Enterprise Executive Vice President, Chief ...

Understanding The Concept Of A Cohesive Brand Experience. A recognizable logo is vital for any successful brand, but to become truly memorable, your brand relies on a combination of visual ...

For the first time in more than 20 years, Amazon’s logo got a touch-up. In fact, all of its logos got a touch-up. The small but subtle changes are part of a company-wide brand system refinement ...

What is Branding? It's More Than a Logo Branding is all about creating a unique identity for a company. It sets a service or product apart from the rest and can drive someone to try it. If they have a ...

King’s Hawaiian, maker of sweet buns and rolls that come in distinct bright-orange packaging, is retooling its branding as part of its 75th anniversary.

So how long and how much money was spent on developing the new Montana brand logo? Three horizontal lines of yellow, orange and red. That's it. Take away the name ...

Why Your Brand Name Matters. First things first, your brand name is your first impression. It’s what people will see, hear and remember. An epic name sets the right tone for your business, grabs ...